While charity tries to provide immediate assistance and relief to people in need, our mission is to provide to our allies, artisans from México, Perú and Colombia, a long-term solution.

In PULAA, we seek to create sustainable employment opportunities that could free people from their permanent poverty situation.

Do you want to know how we do it? 

We colaborase with artisans and employers from developing countries, strongly defending the fair trade. We want them to maximice their artisans techniques, while they grow in their communities and prosper raising a sustainable business that supports a decent living.

Nowadays, PULAA twirls with several producers:

- A indigenous women group from Maicao, in La Guajira, Colombia, who belong to the Wayuu tribe. This tribe’s matriarcal structure makes women the one’s responsible of bearing the burden of the family.

- Penal prisoners from Ixcotel, in Oaxaca, México. The prisoners work in their reinsertion by producing artisan bags, our Oaxaca bags. With this activity they get job training and a decent remuneration.

- A little single, widow and separate mothers business in Oaxaca de Juárez, México. They produce, in the same way of the Oaxaca Bags, our colourful artisan clutches.

- A little sustainable manufacturing business in Sahuayo, Michoacán, México. Leaded by Alejandro, this little artisan groups has achieved high quality levels for our Huaraches. 

Furthermore, we support specific projects such as NGOs that provide immediate aid, which sometimes is very needed.

At the moment, Pulaa collaborates with the Spanish NGO KUBUKA-MÁS POR ELLOS, which works for Kiberia’s development, in Nairobi (Kenia). Pulaa  trabaja por el desarrollo de Kibera, en Nairobi (Kenia). Pulaa takes part by buying diapers for the youngest in their LISHA CHILDREN´S HOME, shelter house for orphaned, abandoned or in a hopelessness situation children.

By now, we have also incorporated to the Mexican foundation Niños en Alegría (NEA). It emerges in 2003, with the objective of improve the environment and conditions for education to the girl and boys from the Estado de Guerrero, México, who go to schools located in places with high margination levels.

NEA is the only association in the civil society that operates in Guerrero, dedicated to the construction of educative infrastructures. The socio-economical context where it operates are the colonies, slums and communities that have the highest margination levels in the municipalities of Acapulco de Juárez and Coyuca de Benítez.



You can learn more about our projects or contribute directly to them by contacting us here or at info@pulaabrand.com

     (Photo credits: Adrián Suárez) 

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